Travelport ViewTrip™ Target Ads on Passive Segments


13.06.2012

Overview PA 1478 - version 01

Travelport ViewTrip to target passive segments for advertising.

Travelport ViewTrip, will begin targeting passive air segments on the itinerary so that advertisements specific to those carriers whose air segments were not booked directly via the GDS will display. In addition, Travelport ViewTrip will display advertisements that pertain to a hotel/air relationship when a passive air segment has been booked and there are no hotel segments in the itinerary.

Customer Benefit

When displaying itinerary through Travelport ViewTrip, the user will see target specific advertisements for any passive segments.

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